As a marginal new industry created by the intersection of the furniture industry and the sanitary ware industry, the bathroom cabinet industry has sprung up and flourished in just a few years.
At present, my country's bathroom cabinet industry has the following characteristics:
First, the development is uneven and regional; second, the competition is very fierce, bringing fierce intensity, and entering the era of meager profit; third, small and medium brands are getting more and more difficult to survive, and they will eventually develop into a monopoly pattern of several major brands.
At present, in the whole country, in addition to a few small local brands, most bathroom cabinet manufacturers are mainly concentrated in Guangdong, Zhejiang, Sichuan and Fujian. There are also a small number of Shanghai and Beijing. Guangdong and Zhejiang rely on the advantages of geography, industrial chain, talent technology, resources, logistics industry and other advantages, and the radiation ability, competitiveness and influence of products are far greater than those of other places. In the above-mentioned places, the bathroom cabinets in Guangdong Province have advantages and competitiveness. If some dealers in Jiangsu and Zhejiang are agents of brands from Guangdong province, they must be marked with Guangdong origin on the outer packaging, otherwise they will not be able to sell them at a good price.
The competition in the bathroom cabinet industry is very fierce, almost to the point of white-hot. Mainly manifested in the following aspects:
1. For the sanitary industry summit with the highest grade, the largest scale, and the most professional level, the annual Shanghai Kitchen and Bathroom Exhibition and Guangzhou Building Materials Stand will be a barometer of industry development. Do you see the bathroom cabinet exhibitors occupying more than half of the booths are enterprises from Guangdong and Zhejiang.
2. There are many bathroom cabinet manufacturers. In the industrial zone where the author is located, there are dozens of large and small bathroom cabinet manufacturers within a few miles. Some investors are in full swing to build factories, purchase equipment, and prepare for the bathroom cabinet project.
3. Today, when online marketing is becoming more and more popular, the online virtual trading market is also full of smoke. As long as you turn on your computer to go online, promotional materials and advertisements from manufacturers of bathroom cabinets of all sizes are flooded with influx.
4. In the building materials market everywhere, there are many brands of bathroom cabinets. A friend of the author once said that in various building materials markets in Shenzhen, some products may be lacking, but there is no shortage of bathroom cabinets.
5. In terms of price, the price of bathroom cabinets has dropped to an outrageous level. A set of 600*480 solid wood bathroom cabinets sold for $50, which is really a bargain.