1. The threshold of the bathroom cabinet industry is too low, and the investment in fixed assets is not very large. Some workshop owners dare to try a half-bathroom cabinet factory for 80,000 yuan.
2. The bathroom cabinet product has low technical content and simple production process, even without molds. It is a typical labor-intensive industry. Some small handicraft workshops hire a few carpenters and painters, and they will leave the bathroom cabinets. Of course, the quality of the products is another matter.
3. Some investors did not make detailed investment budgets or conduct market surveys to follow up and invest blindly.
4. Some manufacturers in the furniture and cabinet industries have switched to the production of bathroom cabinets due to fiercer competition and lower profits in the furniture and cabinet industries.
They have a place in the market by virtue of their own technology and equipment advantages. Some manufacturers of shower room, steam room, leisure bathroom and ceramic basin, in order to broaden their industrial chain and make their products have complementary advantages, they either go to outside factories to OEM or produce by themselves, and they also use the bathroom cabinet project one after another. They rely on their existing market sales network to enter the market.
5. The "chicken rib manufacturers" who are struggling to survive are hovering in the bathroom cabinet industry, struggling to survive in the cracks. I have already started this project, but because there is no follow-up funds, a stable sales network has not been established, or there is no financial means to establish a sales network, or other reasons are frustrated, it is temporarily unprofitable to continue to do it, and it is not profitable to withdraw from the market competition. pity. In order to survive, dying and struggling, there is a big price war, and a large number of low-priced products are put into the market, which disrupts market conditions and the order of competition, and creates vicious competition.
Due to the above-mentioned many factors, small-brand bathroom cabinet manufacturers have inherently insufficient funds when entering this industry, and their ability to resist risks is extremely poor. In addition, if investors lack quality awareness and brand awareness, they have no experience and ability to do marketing and branding. Acquired dysplasia. As long as the external environment changes slightly, they will go bankrupt. Even the ones who survived are often "not enough to eat", or they often break off after having a meal without knowing the next meal.