Time always flies quickly. Unknowingly, more than half of 2017 has passed. Have you achieved the small goals in the first half of the year? A lot of things can happen in half a year, and in the past half a year, in our bathroom circle What happened? The bathroom data for 2017 has been released. Let’s keep up with Xiaoti's footsteps. Let’s take a look at the bathroom big data. What changes have taken place in the bathroom circle in 2017?
**To start, let’s talk about industry big data first. From the perspective of the gender of analysis 1, modern white-collar women are undoubtedly the main force in the consumer goods market today. They are easy to accept new things, pursue trends, are willing to spread, know how to treat themselves well, and have higher requirements for the quality of life. According to Sohu's data survey, today's white-collar female consumer group has uniform standards in psychology, appearance and behavior. Nearly half of the interviewees were between 18 and 35 years old, 30% of the interviewees had a monthly income of 5,000 yuan or more, nearly 1/3 of them worked in office buildings, and 57% had a college degree or above. Most of the interviewees are young, decent professional and economically independent intellectual women, who can better reflect the aesthetic viewpoints of white-collar women, consumer psychology, and the characteristics and trends of the female consumer market.
It is not difficult to see from the fan chart that bathroom consumer groups have gradually shifted from those born in the 60s and 70s to those born in the 80s and 90s. The editor counts, how many times should they circle the earth? It can be seen that the demand for bathroom is also growing rapidly!
The data shows that as the post-80s and 90s consumer groups enter the stage of getting married and buying houses, the demand for household items such as sanitary ware has gradually increased. They have gradually become the main group of market consumption, and the entire market is showing a kind of "younger" trend. Different from the past, most modern young people choose to live separately from their parents after marriage, and decide the decoration style and bathroom cabinet style with the young people's mentality. In the past, the parents paid more attention to practicality and durability, but the current consumer trend is more inclined to modern style design with personality and fashion.
In the high-end bathroom cabinet market, the post-80s family with more economic strength is the main force of consumption than the post-90s. Tipai, a high-end bathroom cabinet brand that focuses on "Nordic simplicity", has become a favorite of many post-80s consumers. Compared with European, American and Chinese styles, young consumers prefer modern minimalist style bathroom cabinets.
As the quality of life improves, everyone's demand for sanitary products has begun to change. "Brand, style" has become a hot demand in 2017. And this is what Tipai Sanitary Ware has been pursuing since the establishment of the brand, being close to the lives of consumers and thinking about what customers think.